Leading interactive fitness platform Peloton and Beyoncé announced a broad, multi-year partnership to create a series of themed workout experiences.
The collaboration is intended to help extend Homecoming season to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
The two are also gifting two-year Peloton Digital memberships to students at 10 Historically Black Colleges and Universities, providing access to a full library of fitness classes through the Peloton App.
Additionally, Peloton will build its relationships with these schools to pursue long-term recruiting.
This special content is accessible on the Peloton App for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+.
In the coming months, Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to her, including music, movement, fitness and wellness.
Beyoncé, who has been a Peloton member for several years, said she is excited to partner with a company that “helps people, young and old, be the best versions of themselves, in an innovative and adaptable way”.”
“I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens,” added the Grammy Award-winning singer.
(Photo: Driely S. Carter)
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