The Pokémon Company announced that it is working with some of the biggest names in music for a program titled “P25 Music” to mark the 25th anniversary celebrations of Pokémon.
Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG) accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.
A live-action video, highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can be viewed on the official Pokémon YouTube channel.
Perry will serve as the “premiere collaborator in the massive, yearlong music campaign” featuring some of the biggest names in music, from rising artists to award-winning global superstars, the Pokémon Company said in a press release.
“It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world,” said Perry.
A new website has been launched to serve as the hub for all fan celebration activities as they are announced throughout the year, located at https://pokemon.com/25
(Photo: Christine Hahn)
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