Stacey Solomon reveals awkward moment her brother-in-law mistook her for his wife Jemma

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Stacey Solomon and her sister Jemma appeared on Loose Women together on Friday and revealed a series of family secrets – dishing the dirt on a prank which saw them dupe Jemma's now-husband.

Jemma, 33, who is known as The Label Lady on Instagram, joined her sister Stacey on the talk show to discuss her booming business venture and how they tricked her husband Lee, when they first started dating.

She explained: “When I met my now-husband, we met in a nightclub and I said, ‘You’re never going to remember who I am, what I look like.’ He said, ‘I will.’

"He turned up at my house, so I said to Stacey, ‘Can you go and get in the car with him please because he thinks he knows what I look like?’ She got in the car and he drove off with her!”

Amidst laughter, Stacey added: “I had to say [to him], ‘Sorry, I’m not Jemma, can you drive me back home please?”

Jemma also spoke about becoming one of Lord Alan Sugar's business partners, after the part-time paediatric nurse decided to take a ‘leap of faith’ during lockdown to start her labelling business.

She told the Loose Women ladies: “I’ve been labelling for quite a few years, we’ve had a label maker since 2016. I was forever labelling around the home and I had a balloon business, where I labelled them, and kids’ water bottles. It grew and grew… so I decided, ‘Let’s give this a go, it’s fun, exciting and really useful.’ And it’s the best decision I’ve ever made.”

Since launching her label-making business, the Essex-based mum-of-three has amassed a whooping 449,000 followers on Instagram. But after growing the business as much as she could in such a short space of time, she decided to email Lord Sugar to see if he could help provide some much-needed advice and investment.

Jemma said: “Once I sent the email, I was thinking, ‘Is he ever going to reply? What’s going to happen?’ We didn’t know. For ages, it was quite quiet and all of a sudden we heard back and it was like, ‘What do we do now?’”

She added: “It was such an exciting time, but also so strange. It was right in the middle of the pandemic, so you couldn’t see anyone,so everything was done over Zoom and it’s a very different way of meeting somebody. But I’m really happy.”

Jemma’s business does just what it says on the tin, creating vinyl custom labels for everything in the home.

Jemma, who has temporaril moved in with her younger sister Stacey while her fiancéJoe Swashis on holiday, is mum to three adorable children, Darcy Willow, Mila Luna and Hudson James.

She often shares adorable photos of her kids and snaps of her husband Lee on her personal Instagram account.

Stacey and Jemma are just 18 months different in age. They have spoken before how tight knit they both are. But they haven't always been so close. During the Loose Women segment, they spoke about what life was like growing up as teens.

Stacey revealed: “We used to hate each other.”

While Jemma added: “We used to argue, we were typical teenagers, [Dad] ended up building a wall in our bedroom to give us our own space.”

Poking fun at Tap to Tidy Queen Stacey, Jemma also joked: “She thinks she’s the tidiest sister, for sure.”

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