Leading companies now reporting more revenue compared to pre-COVID-19 times: Accenture study

Under the changing market landscape, a new category of companies, Leapfroggers, has emerged, reported the study

Leading enterprises that amplified their technology investments during the COVID-19 pandemic have significantly extended their growth advantage over competitors, said a study from Accenture on Wednesday.

The research titled “Make the Leap, Take the Lead,” revealed that technology undeniably became indispensable to business success and directly enabled companies to survive and thrive during one of the most disruptive times in history.

By stepping up investments in cloud, artificial intelligence (AI) and other technologies, `leaders’ are now growing revenue at five times the rate of ‘laggards,’ exceptionally higher than the doubled growth rate Leaders reported just a few years ago, as per the report.

“Our research scored companies on their ‘Systems Strength’ that is a measure of technology adoption, application of technologies at scale, and organisational and cultural readiness for tech-enabled innovation. Strong Systems Strength pivots IT budgets towards innovation, enables Leaders to greatly extend their growth over Laggards,” said Ramnath Venkataraman, global lead, Integrated Global Services, Accenture Technology.

Many Laggard companies too have invested in newer technologies (recently) for the first time, but it only pushed them further behind their rivals and placed them on a “catch-up” mode, found the study.

Under the changing market landscape, a new category of companies, Leapfroggers, has emerged, reported the study.

This group stands out in its ability to quickly master the balance between systems strength and increased innovation. Leapfroggers compressed their digital transformations into a shorter time frame through an aggressive and progressive technology strategy that converted the challenges of the past year into business opportunities and advantages, according to the Accenture study.

“Meanwhile, Leapfroggers also show tremendous progress by maintaining Systems Strength and infusing innovation across the enterprise. In fact, Leapfroggers are now growing their revenue at four times the rate of Laggards,” Mr.Venkataraman added.

Some 4,300 business and IT professionals across 25 countries, including India, and 20 industries were consulted for the survey.

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